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Long-form · not listicles

Essays from the engineers running the work.

Not “5 tips for AWS.” Long-form essays on real production problems we’ve hit, the trade-offs we made, and what we’d do differently. Written by Hassan, Maryam, and David — never ghost-written, always specific.

5
Essays published
~18m
Avg read time
3
Engineer authors
Featured essay

The piece we’d hand to a CFO first.

Updated weekly · longest reads at the top
Latest essays

Four more, in reverse chronological order.

Office desk with bills and a calculator representing cost review
Issue 04 · Apr 2026 ~15 min
Cost Optimization
Three categories of AWS waste, in 90% of audits
The Three Categories Essay

The Three Categories of AWS Waste We Find in 90% of Audits.

Right-sizing, savings plans, and S3 lifecycle. That’s it. Across 47 engagements, these three categories account for roughly 80% of the recoverable waste we identify in every cost audit. Here’s the math on each, why they keep recurring, and which one to fix first based on your traffic shape.

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A team in a meeting room collaborating around a table
Issue 03 · Apr 2026 ~18 min
Reliability Engineering
SLOs are a product decision, not an SRE decision
SLOs Are a Product Decision Essay

SLOs Are a Product Decision, Not an SRE Decision.

Most engineering teams set SLOs in isolation: SRE picks “four nines because it sounds responsible” and product never sees the number. Six months later the rotation is burning out and the SLO sits unenforced in a runbook. Here’s what changes when product, support, and engineering set them together in the same room — and how to facilitate that workshop without it taking three weeks.

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Server room data center representing cloud infrastructure
Issue 02 · Mar 2026 ~20 min
Cloud Infrastructure
Why seven AWS accounts become four
Seven Accounts Become Four Essay

Why Seven AWS Accounts Become Four: the real cost of multi-account sprawl.

AWS account sprawl isn’t a technical problem. It’s a political one, and that’s why most migrations stall before they ship. This essay walks through a 9-week migration we ran for a Series B FinTech — not the Terraform side, but the eleven engineer interviews, the SOC 2 auditor conversations, and the one account we couldn’t close because of a vendor webhook hardcoded six years ago.

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Editorial workspace with notes and a laptop representing thoughtful writing
Issue 01 · Mar 2026 ~14 min
Industry & Practice
The consultancy industry has a credibility problem
Consultancy Credibility Manifesto

The Consultancy Industry Has a Credibility Problem. We’re Part of the Solution.

Our first essay, and our most-read. Discovery calls that are really qualification screens. Juniors shipping work that was sold by principals. Auto-renewing contracts. Sequenced emails from people you’ve never met. The industry has a credibility problem, and most firms make it worse by pretending otherwise. Here’s the structural decisions we made to avoid those failure modes — and the math that makes those decisions sustainable.

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